How Do You Increase Your Bed Occupancy Rates and Increase Your Daily Rates?
Ways to Bring More Visitors to Your B&B and Guesthouse and to Make More From Each Visitor
What occupancy level are you operating at? Anything over 75% is good but below that you need to find more ways of filling your reservation book.
British weather does nothing to encourage UK visitors to holiday in this country. The cost of transport and eating out deters international holidaymakers from all but the briefest of stays.
How, then, do you increase your occupancy rates and put up your prices so that you make a living from your business? It’s not uncommon for one half of a couple that runs a B&B or guesthouse to have another job so that they have a regular income.
Plan your 2009 season success with Parr Excellence Business Limited
It's an intensive day of reviewing where your business is now and where you want it to be. At the end of the seminar you leave with a plan of what you’re going to do.
Book your place now and give your business a lift. See the details opposite for what's included in the course and where and when the courses are being held.
Why Choose Parr Excellence Business Limited?
Two of our presenters have many years experience in the hospitality trade. One of them worked in the hotel trade for a time. Together they’ve helped B&B’s and restaurants market their businesses. When friends with a B&B need a break, they run the business for them in their absence. They understand the hard work involved in the day-to-day running of B&B’s and guesthouses and how difficult it can be to increase occupancy rates. They’re also familiar with operations in areas where there are lots of B&B’s close together, such as in Scotland. One of them writes a regular column for Bed and Breakfast News.
This means that they’re able to give you industry-specific hints and tips that help you get more repeat business, attract new visitors and set rates that you and your customers like.
Who should attend?
Owners, proprietors and directors of B&B’s and guesthouses who would like to increase their occupancy rates and be paid a fair rate for the effort they put into running their business.
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Marketing
The Key to Business Success
If you don't have customers, you don't have a business. The only way to attract and keep customers is through first class marketing.
To help you promote your business more successfully, we've put together a free mini-course that unravels and demystifies a marketing method each week.
Sign up now for our FREE 7-week
Secrets of Marketing Success mini-course
Click HERE to go to the sign-up page
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When and where?
Click the buttons to book your places
6 November 2008 Manchester, Old Trafford
13 November 2008 London, Heathrow
20 November 2008 Norfolk/Lincolnshire, Kings Lynn
27 November 2008 Stirling, Bridge of Allan
What's contained in the day?
- Review of what business you're really in you may be surprised!
- Where do you want to be 12 months, 3 years and 5 years from now?
- What are the limitations on growth?
- Establishing your production capacity
- Review of cost of sales
- Review of your target markets
- Summary of key marketing methods
- Planning how to reach your markets
- Monitoring return on marketing
- Review of overheads
- Ways to reduce overheads
- Pulling together your action plan
At the end of the day you leave with a plan tailored to your Bed & Breakfast business.
What's included
All course hand outs, refreshments throughout the day, including a buffet lunch (please let us know if you have dietary requirements), a workbook that builds into a comprehensive reference for your B&B and guesthouse business when you attend future events.
How much?
For an intensive day from 0930 to 1730, your investment is just £275 plus VAT. Bookings made at least 30 days before the course date receive a 10% discount. Early booking code EBNOV08
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