How Do You Increase Your IT Business When So Many People Are Setting Up In Competition?
The Secrets of Promoting a Technical Business to Non-Technical Clients
One of the hardest things for any IT company to do is sell its services to people who are mostly non-technical. Do potential clients really understand what you mean when you offer search engine optimisation services or do they know what the difference is between 512mb and 2gb of RAM?
When people buy cars do they really want to know about rack and pinion steering or torque ratios? Most of them want to know that their family will be safe inside the vehicle, that it's not in the highest insurance group and that they'll get a good miles per gallon perfomance.
Selling IT services is no different. Offer your potential client a new search engine optimisation service and you'll get blank looks. But, approach them with a solution to their file storage or data sharing problems and you'll win their business.
As with any technical business, it's very easy to forget that people outside the business don't know their ROM from their RAM. For you, it's part of your everyday language, for your clients it's technical jargon.
It's time to take a fresh look at your IT business and find ways of accelerating its growth. The business is out there. We know.
Spend a day on our Business Boosting Seminar designed specifically for IT professionals. At the end of it you'll leave with a plan tailored to your company and opening up an increased level of business for you.
What's contained in the day?
- Review of what business you're really in you may be surprised!
- Where do you want to be 12 months, 3 years and 5 years from now?
- What are the limitations on growth?
- Establishing your production capacity
- Review of cost of sales
- Review of your target markets
- Summary of key marketing methods
- Planning how to reach your markets
- Monitoring return on marketing
- Review of overheads
- Ways to reduce overheads
- Pulling together your action plan
At the end of the day you leave with a plan tailored to your business.
Post Training Support
When you finish a course with Parr Excellence Business Limited you're not left on your own. We provide e-mail and telephone support, as standard, for a month after your course.
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Marketing
The Key to Business Success
If you don't have customers, you don't have a business. The only way to attract and keep customers is through first class marketing.
To help you promote your business more successfully, we've put together a free mini-course that unravels and demystifies a marketing method each week.
Sign up now for our FREE 7-week
Secrets of Marketing Success mini-course
Click HERE to go to the sign-up page
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Owners, proprietors and directors of small to medium IT-related businesses who are ready to move their company's performance to the next level.
What's included
All course hand outs, refreshments throughout the day, including a buffet lunch (please let us know if you have dietary requirements), and a workbook that builds into a comprehensive reference for your business when you attend future events.
How much?
For an intensive day from 0900 to 1800, your investment is just £275 plus VAT. Book at least 30 days before the course for a 10% discount.
When and where?
| 26 September 2008 London Heathrow
Early booking code EBSEP08
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Why come to a course run by Parr Excellence Business Limited?
We have inside knowledge of your industry. One of our Directors has run an IT consultancy for some years. The other Directors are regularly asked to help people with their technical problems because they have worked with specialist IT systems for over two decades, and they explain them in a non-technical way.
We provide training and consultancy in growing your business and in reducing costs - everything to help improve your bottom-line. Making best use of your IT is one of the elements of doing so.
Spend a day with us learning how to make money from your computer and find the answers to the questions that the Help function can’t provide. Click on the buttons above to make your booking now.
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