Commercial photographers, whether they're in the social market or the corporate field are generally facing shrinking demand for their services.
In the digital age, everybody thinks they're a photographer. It's not unknown for people who would once have been clients to photograph their products using a mobile telephone and upload the results to their website.
Friends and relatives are asked to take shots of family groups and with photo-sharing websites, who needs prints any more?
There are two key things that amateur photographers lack -
- knowledge of the techniques that make good photographs
- and service.
The untrained photographer's technique is 'more by luck than judgement' and sometimes they get lucky. Professional photographers are trained in composition, lighting, knowing what their photographic equipment does and are able to produce quality results time after time.
Again, in the digital age, the amateur snapper can take their memory card into a local outlet and have prints made from it. What level of service do they get?
It’s time to take action. Fight them on their ground and raise the perception of the value of using a pro photographer.
It sounds easy but, if you’ve been watching your bookings dwindle for a time, it may be hard to work out how to turn things round. If you’re fortunate enough to have a steady flow of work, beware! There’s still scope for it to ebb away.
Before things get any worse or to prevent them going down that route, book yourself on an intensive one day Business Booster for Photographers seminar.
Book your place now and give your business a lift. See the details opposite for what's included in the course and where and when the courses are being held.
Why Choose Parr Excellence Business Limited?
Two of our presenters ran a professional photography business for 10 years so they know the industry and the whims of clients. They give you industry-specific hints and tips that help you stand out from your competitors and get you noticed by your past, present and future clients.
How much?
For an intensive day from 0930 to 1730, your investment is just £275 plus VAT. Bookings made at least 30 days before the start of the course receive a 10% discount.