What Makes the Difference between Clinching a Deal or Having your Prospect Walk Away?
Was it something you said or wrote? Here's how to remove barriers to effective communications
It happens to us all. We leave a meeting and wonder what went wrong. Everything seemed to be going swimmingly and then, suddenly, it seems, you lost them. Or, you ask a team member to change the way he or she does something and find yourself in a totally confrontational situation.
How would you like to understand what triggers these derailments, know how to influence without being manipulative and get the results you want without conflict?
The content of your communication, written or spoken, accounts for a very small percentage of how your message is received. For example, when you're face to face with a prospect and they say to you that they're really interested in what you have to offer but they're sitting back in their chair with their arms crossed, what are they really saying? That's a fairly obvious example.
Can you work out what's happening in an animated discussion where you're talking with a team member and asking them to see your point of view and they say that you're not listening to them? This is subtler and relates to personality types.
So, what do you have to do to open communication channels?
- understand that communication goes far beyond just putting over a message
- choose the words you use carefully
- be aware of your posture and that of your audience
- recognise the history of similar messages
- acknowledge external distractions, be they room temperature or the row with a partner earlier in the day.
Many of these barriers to effective communication also apply to written materials. It's important to realise that there's an element of communication missing when you're not face to face and equally worth noting that your reader will pick up on your mood when writing the item.
Communications covers:
- Presentation skills
- Facilitation skills
- Negotiation skills
Parr Excellence Business Limited provides training in all of these, including courses tailored for your business's specific needs.
Click here for more information on training in communication skills.
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Secrets of Effective Communications Unlocked
Parr Excellence Business Limited provides training and consultancy in communication skills, from presentation skills to general awareness of interpersonal skills.
Whether in seminars or one-to-one, you'll discover why particular communications haven't worked and learn how to deal with the trickier situations that you encounter.
By applying what you learn you'll find that you convert more prospects, improve relationships with your team members and, incidentally, your friends and family. Your competitors will wonder what's made the difference and your clients will know that they like to deal with you and your company, without necessarily understanding why.
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