Parr Excellence Business Limited
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Marketing is key to increasing bed occupancy for B&B owners. Marketing planning and implementation are critical to their on-going success. A B&B may have the best accommodation ever but if potential guests do not know about them, there is no business. This is where effetive marketing skills are essential.
There are only two things you need to know about marketing:
Beneath those two simple statements lie a host of marketing techniques that make your B&B successful.
All the principals of Parr Excellence Business have first hand experience of the hospitality industry, including B&B's. One of them writes a monthly column for Bed and Breakfast News and has developed the training in marketing and marketing planning for Bed and Breakfast owners.
The course is specific to the B&B industry. It takes you through identifying who really are your customers and how best to reach them, knowing who your competitors are and how to deal with them, to putting together your action plan and implementing it.
To boost your marketing planning for the coming season, order your e-course here. The course is broken down into 7 parts that build up to your completed action plan in the last two sections. It comes in a binder with worked examples and pages to create your plan as you go through the course.
Contact us to order your course.
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