Everybody Talks About It ... But What Is Marketing?

How to Steer Your Way Through the Marketing Minefield to Greater Business Success

When Rosemary and John Parr, Parr Excellence Business Limited Directors, set up their first business, their solicitor advised them to make sure they had enough money left for marketing.  They nodded their heads in agreement without fully realising what she meant.  With so much other information and advice coming at them then, it seemed like just another piece to add to the pile.

It took some time before they realised that, of all the advice they'd been given, that was the most important   What took even longer was working out was the right sort of marketing and how to do it.

In business, marketing is key.  You may think that your issue is poor supply chain from the company that supplies raw materials for you product.  The solution is to market your products more, so that you have more income, which means you've more cash to hold increased stocks and be less at the mercy of your supply chain.

Work on the 3M's of your business - Marketing, Marketing and Marketing - and your business will surely grow and deliver results on your bottom line.

Understand:

• when to contact prospects
• how often to contact them
• what the easiest ways are of marketing
• where many marketing budgets are wasted and
• how to find effective low cost/no cost marketing opportunities.

Apply that knowledge and understanding for a steady increase on your bottom-line.

Getting a real handle on marketing doesn't happen overnight.  But what's the right approach?

Stop spending on marketing until you've worked out what you really want from your business and who your target prospects are.

Don't waste your money on institutional advertising in the press and directories.  Remember whose business all the advertising executives are really trying to grow.  Clue - it's not yours, however much they try to convince you otherwise.